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Web Survey Bibliography

Title Persuasive e-mail invitations
Year 2003
Access date 26.07.2005
Abstract

One of the most eagerly debated topics at IMRO (Interactive Marketing Research Organization) conference breakout sessions has been the role of the initial e-mail invitation in gaining participant cooperation for Web-based surveys. A wide variety of opinion has emerged as to what constitutes best practices for writing the perfect e-mail. This article goes through 10 of the issues that must be addressed in an e-mail invitation to a Web survey and the order of precedence that these points-of-information need to be presented.

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Year of publication2003
Bibliographic typeJournal article
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Web survey bibliography - 2003 (90)

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